Bear Walker is a designer, artist, and craftsman. His medium is wood—specifically custom skateboards. His meticulous craftsmanship has gained the attention of celebrities, global corporations, and pop culture enthusiasts from all over the world. As his brand has grown, so has the demand for his custom skateboards. This, in turn, has driven up prices. Bear wanted to redesign his website to create an experience that was on par with his brand image, but he also needed to focus on communicating the value of the craftsmanship that goes into each board. Mighty worked with Bear to create a custom Shopify site that would be like no other.