The Hope Farm is an urban farm and wine bar located in Fairhope, Alabama. When they set out to create a lifestyle destination where customers can dine, enjoy fine wine, and learn about organic farming, they need to create branding that would embody their core values. Mighty was engaged to design the brand experience from logo to in-store materials.
The branding started with designing a logo that matched the values of the farm. We created a mark that was clever yet natural. The logo uses an earthy color palette giving the brand an organic feel.
Each piece of collateral carries the branding style through to a tactile experience. We used natural and earthy cardstock to give customers a texture that felt organic.
We helped The Hope Farm establish their presence online by creating landing page that matched the brand experience. The full website would follow once it was ready to launch.