Educating students for over a century is a significant milestone, both in terms of longevity and dedication to developing future leaders. In 2018, UMS-Wright celebrated their 125th anniversary and needed a way to communicate their history of focus on their students' success. Mighty saw this as an opportunity to create a branding campaign that would tell a moving story of the school and generate interest among prospective families. The branding campaign encompassed multiple touchpoints on campus, through social media, and traditional media channels.
After being posted to Facebook for only one week, the video received over 20,000 views. UMS-Wright received an outpour of positive feedback from alumni and community members alike.
Our focus for the print campaign was to highlight aspects of the educational opportunities available to UMS-Wright students, feature current students who are pursuing their passion, and celebrate alumni who have gone on to accomplish great achievements.